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People have a built-in capacity to heal and transform that most coaching never touches.
Soul-based Coaching is designed to work from that layer. So that transformation becomes something you witness, not something you perform. And the work nourishes you as much as it changes your clients.
Annemiek van Helsdingen, founder of the Academy, has trained coaches in this work for 25 years. What we hear from our students, consistently, is that this is what they'd been looking for. They just didn't know it existed.
As featured in:
“I have been assisting others in transformational work for over 30 years and this is the most effective method I have ever experienced. The beauty and ease of accessing the client’s inner wisdom and facilitating that unfolding, is like riding the edge of a wave. There is a deep honouring and integrity to this process that is so powerful and useful in every area of life.”
- Kamala, Therapist and Life Coach
Book your exploration call here
The Soul-based Difference
Most approaches to coaching work from the mind. They help clients think differently, set goals, make plans. That works, up to a point. But it doesn't reach the layer where lasting change lives.
Soul-based Coaching doesn't stop at the mind. It works with the body, with the client's own images and metaphors, and with the knowing that goes much deeper than thinking. The questions we ask don't lead clients toward an answer. They open a space where their deepest, soul wisdom surfaces, often in ways that surprise even the client.
What becomes possible: patterns that have been stuck for years begin to move. Emotions release and the felt level of spaciousness, freedom and possibility increases dramatically. Decisions that felt impossible become clear. Taking new and aligned action becomes inevitable. Not because the coach figured it out, but because the client's own system did.
These are specific, learnable skills. Not intuition alone. And they change how you work with people, whether you call it coaching or not.
And this is how you begin.
People arrive here at different stages of their path. Some have been searching for a long time and are tired of being disappointed. Some know immediately that this is what they want. Others would like to get a feel for the work first, or are still wondering whether something this different from mainstream coaching can work. All of those are the right place to start.
Whether you're new to coaching or bring years of practice, Soul-based Coaching gives you a methodology that stands entirely on its own. And if you're not sure which is right for you, that's what we're here for, our exploration calls are to talk through which option fits best for where you are right now.
Want to experience the work before you commit?
Activate the Power of Soul-based Change
Soul-based Coaching Foundation Training
Eight weeks. No prior experience needed. Activate teaches you foundational Soul-based Coaching skills: how to hold space, how to work with the client's own metaphors, and how to invite their wisdom forward rather than leading them toward yours. An embodied shift, not a conceptual one. You'll leave with skills you can use immediately, whatever you currently do. If you're wondering whether you're ready for this work, that question is part of what Activate is designed to answer.
If you continue into Invoke within 6 months, your Activate fee rolls over entirely.
"Everything shifted when I realised I wasn't responsible for the outcome. I didn't need to fix anything or perform. The magic didn't come from me trying harder. It emerged on its own. I still find that incredible."
- Jenny Ella
Next cohort starts November 17th, 2026.
Ready to guide transformation as your life's work?
Invoke Your Client's Magic
Soul-based Coaching Certification Program
For those who want to guide complete soul-based transformation processes with tangible results for their clients every time. A year of live online training that changes not just how you work with clients, but how you understand change, how you sit with people, and how you move through your own life. Open to all.
Soul-based Coaches charge €150–€300 per session because the results speak for themselves. Alumni tell us, even seven years on, that Invoke gave them everything they need for an aligned livelihood doing just this work.
"I found Invoke and I knew this was it. The robustness of the method, the quality of the materials, the community, the way it challenges me to let go of my inner perfectionist and step into not knowing. I am so happy, it couldn't have been more perfect."
- Paloma White
Next cohort starts September 30th, 2026.
Annemiek's Story
"Years ago, I was a high-level corporate coach and coach trainer. Recovering from burn-out, I felt my life essence dissolved like sand running through my fingers. Knowing that in the eyes of the world I was an undisputed failure, I realised that we needed a very different approach to help people heal and become all that they are.
I am overjoyed with what has happened since: In our community, we have Soul-based Coaches and Coaches-in-training in over 27 countries. Their lives have changed deeply, they feel fully at home in who they are AND have comprehensive coaching skills. And many, many happy clients.
Together we keep building the world that we want to live in - zero waste, equal pay, no more wars, no discrimination, no exclusion, a liveable planet for us all. And empty squished energy drinks in the bins where they belong. Because if not us - then who?"
This work is not mainstream coaching.
And it never will be.
Our coaching paradigm honours a wider perspective of being human - and what neuroscience and lived experience both confirm is needed for real change.
In a world of AI-generated advice and collective overwhelm, what people need is not more information. It's embodied presence, and being met by another human who knows how to guide a transformation process that brings results.
This work is grounded in neuroscience, built on the legacy of David Grove and Symbolic Modelling, and chosen by coaches and practitioners who kept searching until they found it.
Our Team
Our trainers, supervisors and assessors bring their own depth to this work. Each of them came to Soul-based Coaching through their own search for something they couldn't find anywhere else, trained in it, and now teach it. The community that has formed around this work has become genuinely important to people. Some find deep friendships. Many say it's the first place they felt they truly belonged.
Wren Bliss
Sharon Small
Corinne Konrad-Calder
How Soul-based Coaching Works
Three things that, together, set this work apart from other approaches:
The ongoing Practice of Presence
Mastering the practice of embodied presence and Holding Space to create safety for the client's nervous system, and the state of restorative embodied self-awareness that makes the deeper work possible.
The Client's Own Metaphors
We work clean: following the client's own words, their own images, their own truth. Not the coach's interpretation. Client-generated, embodied metaphor is the most direct pathway into lasting change. It is the client's system that knows what needs to shift, and when we stay with their language, it does.
Inner Alignment leads to Tangible Results
When body, mind and soul align with what the client wants to have happen, change doesn't need to be pushed. It becomes inevitable. That is why the results of Soul-based Coaching last. Not because the client tries harder. Because something fundamental has shifted.
Our lineage
We are thrilled that neuroscience now backs what we've witnessed for over 20 years.
We follow in the footsteps and pay tribute to the work of David Grove (Clean Language), Penny Tompkins and James Lawley (Symbolic Modelling), Otto Scharmer (Theory U), Guru Devh (Sat Nam Rasayan), Prof. Alan Fogel (Embodied Self Awareness) and Chameli Ardagh (embodied feminine spirituality).
“Soul-based Coaching helps us access the inner wisdom we possess and activates the health and wholeness we yearn for. As a culture, we look to people in positions of authority to tell us what we need and how to get it instead of accessing and trusting our own inner knowing. We each have our own unique path, gifts and wisdom. No one can make the journey for us. Soul-based coaching helps us step more fully into our own lives and become more confident and free.”
- Selinde Krayenhoff
What Becomes Possible:
I loved everything about my training
I have learned so much of what it means to accompany someone in finding their own soul-knowing. It is always there. And whatever it is, it is just right. Learning to trust that and letting that be enough — that's quite a wild ride actually. If we trust the starting point, we might be surprised about where we end up. That's the magic, discovering how far we already are.
Marina Richards
I immediately felt this was the missing piece.
Invoke brought changes in me as a person and in my work as a coach. It helps me to really listen, to trust the process and it makes my work and life so much easier.
Audrey Claes, Social worker & Coach
I feel free. I feel whole...
One of the things I appreciate about this training is how it's transferred into my regular life. It isn't just a coaching tool. It's about how I'm showing up in all aspects of my life, particularly relationships. And I just feel radically different from when I started. I can show up just the way I am. And share my gifts. I feel free. I feel whole...
Laura Lasater
Sourced by Soul
If what you've read here resonates, stay close while you're finding your way in.
Annemiek writes weekly about what she's noticing in the coaching field and what Soul-based Coaching is showing her about what's possible. With invitations to workshops, events and courses.
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And...
When you're ready to take your next step,
this is where to start:
To talk through which path fits you where you are right now.
We genuinely love these conversations.