Soul-based Coach Certification program
Coaching skills for science-backed, deeply embodied transformation. Join the waitlist to be the first to hear when the doors to Invoke Your Client’s Magic open!
Soul-based Coaching offers science-backed, deeply embodied transformation that doesn’t just promise results – it delivers them.
No matter if you’re seeking growth for yourself, your clients or to be the catalyst for change in the world around you, this approach ignites lasting change from the inside out: your unique way of being that resonates from your core, propelling you towards a life of purpose, clarity, and vast potential.
Are you ready to become radically resourced?
I wanted coaching skills and started to look at the ICF trainings. And then I found Invoke and I knew this was it. The robustness of the method, the quality of the materials, the personal touch from the trainers, the community, the way it challenges me to let go of my inner perfectionist and step into not knowing. Still, after five years of this being my livelihood, I am so happy, it couldn’t have been more perfect.
Paloma White, Coach
Think of a time when you trusted your intuition so profoundly, that you could feel in your bones what was needed – and you fully trusted that you could…
That makes you unstoppable.
What if you could help clients make the changes that they long for like that?
When you help them with the inner (re)alignment that is required – (re)alignment of blocks, patterns, old programming and the desires to change – and help them access and embody all the resources that their system needs.
You know what happens then. They become unstoppable too.
This is what a Soul-based Coach does for their clients.
Soul-based Coaching is a proven, innovative approach that integrates ancient wisdom and advanced tools that are backed by neuroscience, as well as 20 years of experience with thousands of our clients & students.
It is an intuitive, systemic and embodied approach that offers what is deeply needed right now by so many clients, equipping YOU to guide them through a deep evolution.
Your clients will create profound change in their lives, careers, and relationships, with a solid foundation to meet the ongoing shifts in our world.
The magic and results of this work have never been more essential.
This is your invitation to contribute even more to the collective healing and growth of our world.
The beauty and ease of accessing the client’s inner wisdom and facilitating that unfolding, is like riding the edge of a wave. There is a deep honouring and integrity to this process that is so powerful and useful in every area of my life. I have been assisting others in transformational work for over 30 years and this is the most effective method I have ever experienced.
KamalaDevi, Therapist and Life Coach
With a 95% completion rate among students over the past 8 years, our success with this certification program is simple. The tools and wisdom you will learn in the program not only help your clients, they also keep you engaged and wanting to learn more.
You will get to master the essential and in-depth skills needed to guide your clients through lasting soul-guided transitions, bringing together the rational, the emotional, the intuitive, and the mystery,
find your way of belonging in a lively coaching community that celebrates diversity and is based on inclusivity, respect, and accountability,
and build an impactful coaching practice your clients will not forget (and will want to tell others about).
The program is thoughtfully designed to meet you where you are in your professional evolution. It supports you to either enrich your existing skill set as a coach or therapist – or to undertake the new path as a professional coach.
This isn’t just for your clients, you will also go on an in-depth personal development journey that surprises even our most experienced and conscious participants.
You become more YOU than ever before.
It ticks the boxes in terms of where I am on the inside, and how I want to connect with others on the outside. Thank you Annemiek and team for this absolutely amazing training. It has given me an opportunity to blend the skills that I’ve learned over 30 years as a social worker with new skills that give another layer of satisfaction for my soul.
– Haneefah Muhammad
The rapid pace of change in my life since starting Invoke has been extraordinary..
“Until this course, I always thought I wasn’t ready wasn’t good enough, wasn’t qualified. And all of that stripped away because of the type of approach and skills and tools that we use. And the clients, they are blown away…”
– Liz Goulder
Is this just one more certification? No, this is the big one.
“I now have a solid tool to work with people a tool that I trust… It’s really worth it, the time, the investment. And if everybody could touch it and feel it and experience it. I just think we would be in a much better place.”
– Valérie Marechal
Invoke is so much more than a training..
“When I look back how I related to myself a year ago, it was narrow. Now there is blooming and flourishing, and life has become so much more joyful for me. I think it’s one of the best decisions I’ve made in my life to jump in and stop dreaming about working as a coach and make it a reality.”
– Judith Peters
It was the answer to a deep longing..
“As a clinical psychologist I longed for a way to work 1:1 that felt more holistic and more connected to this feminine way that I work in now. The work has been changing myself, I see real results with clients, even in one session and I’m super grateful for the business model that is part of invoke.”
– Laura Gasparrini
With this program, you help shift the constraints of the current coaching paradigm from one of ‘power-over’ and clients placing authority outside of themselves to one of …
EMPOWERMENT,
PRESENCE,
& LASTING INTENTIONAL CHANGE.
By prioritising embodiment, soul connection, and the integration of science and mystery, you consistently guide your clients toward the changes they seek.
I immediately felt this was the missing piece. I truly believe in the strength and knowledge in each of us, if you tap into this great source, magic happens. It brought changes in me as a person and in my work as a coach. It helps me to really listen, to trust the process and it makes my work and life so much easier.
Audrey Claes, Social worker & Coach
“For over twenty years, I have been on a quest of how to support change for clients. Real, lasting change, aligned with their Soul’s integrity.
Many coaching methodologies fail: mainstream and alternative ones. They trample over our clients’ own deep knowing and do not offer sustainable results.
With Clean Language (by David Grove) & Systemic Modelling (by Penny Tompkins & James Lawley), I found a major key to achieving robust, powerful results.
But there was still a missing piece…
Through ongoing auto-immune problems, my Priestess-self became very clear: spirituality is not optional.
And then, everything clicked into place. Soul-based Coaching was born.
No dogma, but an invitation for clients to bring to the table what their heart, soul, body & mind are longing for. And let Shakti, the creative life force that runs through them, take the lead. And we’ve seen deep, lasting, practical changes for 1000s of clients since.
Do you feel the ground shifting beneath us?
Things around us are changing.
The world is evolving—social dynamics, environmental challenges, and personal awakenings.
It’s time to act. Let’s change lives together!
Jenny Schoenmann, yoga teacher & coach
Weekly live study pod sessions for questions, 1:1 practice and personal feedback for 10 months that tend to be on Wednesdays at 7 pm CET (Europe) | 10 am PST | 1 pm EST with your dedicated trainer.
Invoke helps you develop the skills AND the confidence you need to help clients create embodied, sustainable results.
And the program helps you integrate these skills so that you can count on them for the rest of your life, in your personal and professional life, no matter what path you take.
“It’s true. Everything I do is informed and influenced by these skills. I see it in our alumni. It’s a toolbox that I wish for everyone because with it, everybody wins.” – Annemiek van Helsdingen, founder
Holding Space
Invoking Magic
Embedding transformation
Business
After 12 months, you have learned the skills & tools to support soul-based transformation. You can invite the soul-based knowing of your clients in, and ride that wave through to the completion of their desired transformation. And you will spend time integrating and deepening your ability to apply all that you have learned.
When you are ready you can take the certification exam. For the exam, you hand in your coaching log, a recorded client session, a reflection report and take a knowledge test about the skills you now master. When you pass the exam, you are a certified Soul-based Coach. To keep your skills up-to-date, we really recommend that you participate yearly in a supervision circle to help you continue to develop.
I wanted the same magic that happens when I work with a woman physically, to happen online. And now, it totally does! I can create a professional safe space and intimacy online. I do not have to be in the same room with people. To have the option to do either… wow, that provides me with so much freedom and new exciting opportunities! So thank you, I’m so grateful!!
Corinne Konrad Calder & Certified Soul-based Coach
Annemiek van Helsdingen (founder, the Netherlands), Sigrun Saunderson (Austria), Wren Bliss (Sweden) and Sharon Small (California) are all trainers in our Academy.
They bring a wealth of experience and various backgrounds, from cranio-sacral therapy, campfire facilitation and priestessing to corporate training, (clean language) coaching and group facilitation.
(valued at €25)
The first bonus, is a collection of 8 of our favourite meditations. Downloadable in mp3.
Meditation is a key practice in our weekly live sessions. It is an effective way to gather our energy and awareness, and helps you to rest in your own soul knowing. Learning becomes much easier this way!
And, when you are working with clients, it does make a world of difference if you do a (short) presencing meditation first. Either by yourself, or sharing it with your client.
This meditation pack gives you key resources that you can build on.
(valued at €1595)
We have gathered ten industry leaders to share their best content with you.
The sessions are divided into two areas, building your soulful business, and deepening your coaching skills:
Embodied practices to create and grow your business in soul alignment
Hiro Boga is an award-winning writer, master teacher and mentor to visionary leaders who are shaping a world in which service and soul, prosperity and entrepreneurship, work hand in hand to create a world that serves all of life.
How to create Right Livelihood, where you are generously rewarded for your gifts
Lindsay Pera is a tech entrepreneur and wellness “Inspirer-in-Chief” and a sought after contributor and motivator on all topics health, healing and transformation. Her new paradigm business community, The Mystic’s Society, is a safe haven for entrepreneurs weaving magic into their work in the world.
How to make marketing soulful, joyful and easy
Sophie Jane Mortimer is a marketing consultant for women changemakers and creatives. She’s helped grow audiences of over 270,000 to launch feminine leadership movements and her passion is supporting women to create wildly effective marketing that embraces our feminine nature and taps into Life’s creativity – to create real success; for ourselves, our work and our world.
How to organise your business finances so they make you happy
Nicole Barham is a Finance Systems Coach who helps solo-entrepreneurs go from stressing about money to financial peace of mind by showing them how to be the boss of their finances, in just 5 minutes a day. She is the creator of the 5-minute bookkeeping system that is taking the world by storm.
Website Copy Training
Merel Kriegsman lends her copy-writing and business mentoring brilliance to help you write your first salespage for your Soul-based offering. She is a leading 7-figure business coach who understands the work that we do first-hand.
Social Justice and Anti-racism and How they matter to you as a Coach
Glenny Sijbling is an anti-racism educator and coach, and together we dive into Social Justice and anti-racism, and how these topics matters for you as a coach of any background.
Becoming comfortable with not knowing
Penny Tompkins is a leading author, psychotherapist and supervisor. She facilitates individuals in a wide range of organisations and teams. Penny shares her thoughts on how we can find our way with this important aspect of Soul-based Coaching.
Mental Health, Trauma & Coaching
Arthur Calnan is a psychiatrist and Buddhist teacher practising in the UK. He shares his expertise on Mental Health and Trauma, so you will be able to recognise potential common psychiatric health issues. Soul-based Coaching is not the answer to all and with his help, you will know how to make sure clients receive the care they need.
Advanced skills to work with Metaphor
Greta Irving is a psychotherapist, healer and facilitator who works from the foundational belief that mind, body and spirit are one system, and that aligning these aspects of self brings physical, mental, emotional and spiritual wellbeing.
The essence of Metaphor
James Lawley and Penny Tompkins, leaders in the field of therapy & coaching, share their insights on the essence of metaphor and why it is so stunningly effective in change work. They are the creators of Symbolic Modelling, an important part of the Soul-based Coaching toolkit.
(valued at €1495)
In the Beyond Coaching Summits, we have super inspiring women sharing personal and professional experience in bringing the Feminine into their lives and into their work. To name a few: Chameli Ardagh, Tash Mitch, Sophie Jane Mortimer, Kate Wolf and Kiva Schuler! They bring potent energetic transmissions, and a host of practical tips and tools to start applying straight away.
The topics include:
Exploring the power of Shakti; Looking at outcome orientation in relation to institutionalised racism; Bringing priestessing tools into running your business; How to deal with the fear of becoming visible and How to engage in soulful marketing: connecting with the essentials that make all the difference.
“These are sessions that we keep going back to, because they provide so much inspiration and guidance!” – Annemiek van Helsdingen, Founder of the Academy for Soul-based Coaching
4 Individual coaching sessions
Experience the process for yourself with an expert Soul-based Coach for substantial personal transformation.
Plus:
4 Individual supervision sessions
Extensive feedback on recorded client sessions to explore your growth points and patterns in your facilitation.
Plus:
4 Certification support check-ins
Connect and discuss your progress, challenges, and next steps in the certification process.
Yes!
In the VIP Packages, you can choose to work with our trainers, or with Annemiek directly.
The content and presentation were excellent. Professional AND playful. Deep and comprehensive. I have learned so much of what it means to accompany someone in finding their own soul-knowing. It is always there. And whatever it is, it is just right. Learning to trust that and letting that be enough – that’s quite a wild ride actually! If we trust the starting point, we might be surprised about where we end up. That’s the magic.
Marina Richards
Check the frequently asked questions below.
And if you have questions about your personal situation, or want input on concerns that keep you from answering your calling, we can help you get the clarity you need to make the right decision for you.
Ask us all you need to know:
We only want you to be in the program if it is the right place for you to be. That’s why we happily offer a 30 days money back guarantee. If you are not 100% satisfied with this program after the first 30 days, you receive your money back. We do ask that you come with commitment and fully participate in that first month of the training, so you can make a well-founded decision.
Soul-based Coaching helps clients access their deepest (soul-)knowing, and use their innate capacity to heal and growth to make the changes they long for. It ensures that coaches, don’t interrupt or interfere with this powerful process. Soul-based Coaching is supported by the latests insights in neuroscience (A. Blake, Prof Fogel ao), rooted in Clean Language (developed by David Grove), Symbolic Modelling (developed by Penny Tompkins & James Lawley), Yin & Sat Nam Rasayan healing (Klara Adalena) and presencing.
Yes, it is, because understanding trauma is important to understand where your responsibility lies, and what the potential for change is for clients within the context of coaching, depending on how the effects of (severe or less severe) trauma plays out in their lives. You will learn what trauma is, how to recognise what is happening for your clients, how to work with this and when to refer with care.
The core modalities in Soul-based Coaching stem are robust across settings and contexts and originate from the field of trauma therapy.
Soul-based Coaching works through our client’s embodied metaphor. We can say a lot about these metaphors, for example that they have been proven to be essential for lastig changes in behaviour. They hold and give access to deep body & soul wisdom, as well as help access painful memories and experiences stored in our system. But what utterly fascinates us, even after 20 years of doing this work, is that these embodied metaphors also give clients access to their own, innate capacity for healing and change. We get to watch the self-healing abilities in action in every session. So yes, the Soul-based Coaching modality is an embodied approach to lasting change.
After offering live-online coach training for seven years, I can wholeheartedly say: Yes, you can! Of course, using an online platform to connect with each other is different from connecting in a physical room together. But even in Zoom, you can have deeply connective, nourishing and inspiring sessions. Break-out rooms provide ample opportunity to practice in groups of 2 or 3, with us dipping in to observe and offer personal feedback. Together with the opportunities in our course platform and Facebook to connect, you have a multi-facetted learning environment, with a lot of personal feedback and every opportunity to share your questions. And from an energetic perspective: every session, we start by doing a short meditation together. This helps us to ground ourselves in our bodies, and makes the rest of our learning sessions a refreshing experience. People that might think it hard to connect online at first, create deep friendships over time in the course. Yes, you can learn to become a professional coach in this program, even when it is online.
From years of experience, both as a coach and being coached, I can only say: Yes. Online coaching offers incredible opportunities for growth, healing and transformation. Especially when we are entering the realm of personal embodied metaphors, as we do in Soul-based Coaching. They offer the portal into soul-based knowing, and they also hold the key for the transformation process to not just involve the mind. We activate the whole body/mind/soul system. We open up a psychoactive landscape for our client, where the transformation is happening in real-time. It means that where the client and you physically are becomes a lot less relevant.
This program will offer you a very different way of working with transformation. If you are not a Clean Language Foundation Level Facilitator, it will bring great value to you (and if you are, check with us, because there is a wealth of information and skills we add to the process).
Because of the specific way we work, having experience as a professional coach or healer will likely open up very interesting areas for self-reflection. Soul-based Coaching has a nice way of reflecting back to us our preferences and pitfalls. It will deepen your understanding of your current practices, as well as open up wide new horizons and possibilities. If you are called, then this is for you.
Then you are in the right place! Taking part in Invoke Your Client’s Magic will offer you all the skills and tools to start doing the work, and help clients live the life they came here for. Join us, and you will not only become a trained coach, but we will also help you start building your business.
The short answer is: yes, you can. The skills you will learn allow you to easily tap into soul-based knowing. There are many ways to combine this with other ways of working. For example, I blend it with my yin healing sessions, using Soul-based Coaching techniques for the very start and ending of a session.
When you want to guide soul-based transformation, and use all of the power available, you will probably want to stick to the toolbox and skill-set you learn. This is why I do all my coaching sessions in this way. It just opens possibilities that you otherwise don’t get to. And of course, you can experiment and I am sure out of that even more beauty will emerge: your personal brand of magic.
We start with 10 months of weekly live sessions, including monthly integration time. You will learn the skills and content by diving in deep. After that, you have time to integrate what you have learned further, as we move to bi-weekly live sessions, as you build up your coaching log, working with practice clients.
If you want, you can join an additional supervision group during this time to get even more personal feedback. And you can share all your experiences and questions in our dedicated online platform.
When you are ready, you can start the certification process. It is recommended you do this within a year of starting the program. And of course we have breaks for holidays spread out throughout year.
Weekly live study pod sessions with your dedicated trainer tend to be on:
Wednesdays at 7 pm CET (Europe) for 90 min
Please check your time zone here to make sure you can join us.
Technology willing, all training sessions are recorded and it’s no problem at all to miss a session. That being said, the live sessions are vital to learning to master the skills. Coaching is not something you learn from reading a book, or watching something. You learn this by doing it and receiving quality feedback. So if you can’t ever attend the live sessions, you would get a lot less value out of the program. If you really want to take part, but timing is a big issue, contact me to see if we can work out a personal arrangement.
To be able to make the most out of the program, you’ll need:
The time involved will vary, but count on a minimum of 4 hours a week, and an average of 4 – 8 hours a week.
The certification follows a rigorous process where you show what you have learned to do. It includes an online test for a vital part of the theory, a written reflection on topics provided, a coaching log of sessions done and a recorded session. The assessment is done both within the Academy, and by external assessors, who check our client’s quality by the international Clean Language standards. If a student does not pass certification, there is the opportunity to retake certification after doing the suggested work for development.
If you want to know why we choose to no longer be ICF accredited, read the reasons for that here. In short: The way the ICF accreditation process is designed does not recognise where change comes from, takes away power that we want our clients to have, and is not successful in quality control.
This is why we choose another, time-tested, solid framework of observable behaviour that does honour where change comes from, and leaves clients in their full power.
Because it is vitally important for a coach training to have an objective, relevant and skills-based process for certification in place. One that isn’t just decided on and assessed by the insiders of that organisation – that would be like a butcher testing their own meat, as we say in Dutch.
Sorry for the harsh analogy, but food safety matters – and so does coaching safety.
Invoke is set up to support a wide variety of learning styles. Our core content is delivered on-demand on video and in our manual (which is available in audio-version too).
The live sessions are online, in person with captions available on request. Our certification process has a dyslexia friendly track. And the program has regular integration weeks, where you have the spaciousness to let the learning settle.
We’ve had multiple and very varied neurodiverse participants over the years share how happy they were to feel welcome and catered for, when this was something that was not something they were used to.
If you want to make sure your learning needs are met, know that we are open to explore with you what that could look like within this powerful container.
The most important one is that you feel a “YES!!!!” in your body. You know if this is for you. If your mind has questions, let’s look at them together in an exploration call. We know this can be a big step to take <3
Other than that, the most important ones are that you have the time and willingness to dive in.
This is a deeply personal journey, and we can promise you that you will be meeting your edges. It will not always be comfortable to learn to be in the ‘not knowing’, but it will be thoroughly nourishing.
Important to note is that this training encompasses a substantial amount of personal work, both in the role as coach and while being coached by your peers.
If you are currently not finding yourself in an overall resourceful place mentally or emotionally, and it is hindering your ability to go through life, then this may not be the best time for you to enrol.
At the same time, people riding the waves of big transformations in their life’s journey can benefit immensely from the powerful container Invoke offers.
If you have any questions about whether this is the right time for you, but feel a strong call to join, please contact us for an exploration call.
The program as it is offers you everything you need to become a certified Soul-based Coach and offer life changing transformations to your clients. You learn how to tap into the magic of soul-based wisdom, and guide any transformation to it’s completion. You won’t have to wonder about how to serve a client anymore, because you have the structure and tools in place that always show the way. You can help your clients to fully benefit from the incredible power that their Shakti intelligence brings. Nothing else needed. It will also help you to start building your Soul-based Coaching business.
The VIP Package adds the possibility to build a very solid footing to stand on. It will offer you the unique chance to be coached by our outstanding trainers or by Annemiek, on a topic or topics related to building your business, building your skills and confidence, or anything that is alive for you personally. It will give you great results and an amazing opportunity to experience the full power of our work together. On top of that, it offers 4 personal supervision sessions, where we look at your client work, and focus on deepening your abilities further to serve your clients. And additionally, you get 4 personal certification check-ins where we look at how your certification process is unfolding, and what needs to happen for you to get to where you want to be: a Certified Soul-based Coach.
All personal coaching, supervision and certification support sessions must be booked within 12 months of starting the program. If you have the resources for a VIP Package, this is the best way to prepare yourself.
One of the things I appreciate about this training is how it’s transferred into my regular life. It isn’t just a coaching tool. It’s about how I’m showing up in all aspects of my life. And I just feel radically, radically different from when I started.
I can show up just the way I am. And share my gifts. I feel free. I feel whole. There’s this inner stillness and an undercurrent of joy of just being alive and not always pointing towards something else. I’m just here.
And there’s such freedom in not having to have the answers for someone else. And I know that this coaching works… It feels like such a gift to have this work find me.
Laura Lasater
I have noticed so many changes in myself since I started the program. I really enjoy coaching and guiding people. I often feel relaxed and refreshed after finishing a session – which is an amazing change from how I used to feel after doing therapy sessions!
– Steph Diepering, therapist
Participating has given me the opportunity to reconnect with the knowledge and power that reside in me. It has strengthened my intuition and my confidence, by showing me that there is still so much more to learn, always. Finally, it has taught me that, yes, magic can happen, at any time, for anyone. And participating in its unfolding with eyes wide open is the best feeling in the world!
– Rosanne Sluzias, Coach
When you hold space and trust the Soul-based Coaching process then shift just happens. And on a personal level, it’s been massive. It has opened me up to what’s possible. The biggest example was the 10 minutes Annemiek did with me at the end of a session, and then 2 days later I left my job!
-Maria Jordan
I was asking myself what would REALLY REALLY and uncompromisingly be my coaching school of choice Because I was always in education where I felt like I needed to chop off my more mystic parts. That function way outside of our culture’s ‘normal’. Here it’s the opposite. That’s where all the work comes from
– Claire Idan-sun
Just finished a soul based coaching session. You have no idea how powerful it was. So revealing. I am feeling all humble and calm and grateful and the first thing I wanted to do was to write and say thanks. You gave me something that is so powerful that also made everything so clear for me.
– Linzi, NLP-Coach
This is the best decision I’ve made
I don’t even know where to begin with what I’ve learned. My life has been flipped upside down. A whole new level of living life that I LOVE and that syncs with my values.
– Lisa Jara, Coach
We only want you to be in the program if it is the right place for you to be. That’s why we happily offer a 30 days money back guarantee. If you are not 100% satisfied with this program after the first 30 days, you receive your money back. We do ask that you come with commitment and fully participate in that first month of the training, so you can make a well-founded decision.
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