Why Coaching Clients Don’t Change (and how to transform your results)

by | Jan 28, 2025

A revolutionary approach for coaches struggling with client follow-through

You’ve seen it countless times: your client has a breakthrough moment, their eyes light up with newfound clarity, and they promise this time will be different. Fast forward a few weeks, and there it is – that well-intentioned post-it note on their screen, while the old patterns are still firmly in place.

If you’re wondering why your coaching clients aren’t making lasting changes despite their insights and commitments, you’re not alone. The answer lies deeper than most coaching programs acknowledge.

Why Traditional Coaching Methods Often Fall Short

The prestigious coaching programs many of us trained in excel at evidence-based methodologies and powerful questioning techniques. These approaches are excellent for generating insights and creating action plans. But here’s what they don’t tell you: insights alone rarely create lasting transformation.

Consider your own experience. How many times have you known exactly what you needed to do, yet found yourself unable to sustain the change? This isn’t about willpower or commitment – it’s about working with, rather than against, how human transformation actually happens.

The Missing Link in Lasting Transformation

Traditional coaching approaches aren’t wrong – they’re just incomplete. When we rely solely on insights and action plans, we’re trying to override an entire system of ingrained patterns with conscious intention alone.

Imagine trying to redirect a river by placing a single boulder in its path. The water – like our clients’ established patterns – will simply find another way around. It will take a whole lot of effort, to add enough boulders to fundamentally change the flow. But what if the river bed itself could change?

A Breakthrough Approach to tap into The Power of Systemic Change

While researchers like Amanda Blake have demonstrated the effectiveness of working with embodied metaphor, Soul-based Coaching takes this understanding further. Instead of using metaphors as tools, we create conditions where metaphors themselves facilitate the changes the client seeks.

Think of water transforming from ice to liquid – it doesn’t happen gradually, but it shifts states when conditions are right. Human transformation works similarly when we engage the whole system.

Transform Your Coaching Practice: The Soul-based Way

In Soul-based Coaching, metaphors become active agents of transformation, naturally aligning your client’s inner landscape with new ways of being. This revolutionary process:

  • Activates the body’s inherent wisdom in creating change
  • Gives voice to all parts of the client’s system
  • Aligns conscious desires and the deeper patterns that may want to flow in a different direction
  • Allows change to emerge organically
  • And makes traditional accountability plans optional – because an aligned body, mind & soul system makes change inevitable

Taking Your Coaching to the Next Level

If you’re frustrated with the limitations of traditional coaching approaches, understand this: you’re not failing your clients. You’re simply encountering the natural boundaries of an incomplete paradigm.

Ready to transform your coaching practice? Join our free Masterclass (or sign up for the replay) to make transformation your new normal and learn how to integrate this groundbreaking approach to lasting transformation into your work.

Move beyond post-it notes and into the realm of genuine, lasting transformation – where change isn’t just planned, but inevitable.

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ANNEMIEK VAN HELSDINGEN

Love that you are here! It’s a pleasure to share what I’ve learned in 25 yrs of coaching and teaching coaches since 2006. At the Academy for Soul-based Coaching, the team and me have reached 1000s of coaches, therapists and healers, helping them have phenomenal, embodied results.

On a personal note, I’m a bi-sexual, perimenopausal (read sleep-deprived) self-anointed Priestess who craves the spiritual as much as I do the practical, connecting seeming opposites in true Gemini style – and that is about all I know about astrology.

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